CBD has exploded in popularity over recent years due to its broad range of health benefits that have helped people manage things like pain, anxiety, and insomnia. Given the demand, people can find CBD in all different kinds of formats – such as CBD oils or edible treats.

However, not all CBD products are created equal. This is especially the case when it comes to bioavailability – meaning how much CBD will actually get absorbed by the body.

Even if a product says it contains a high level of CBD, it may not matter if the bioavailability of the product is low. If a CBD product has low bioavailability, most of the CBD will never enter your bloodstream and simply go to waste!

CBD oils are one of the most common products available and can often be found anywhere from high-end dispensaries to local gas stations. Quality can vary significantly from one brand to the next based on the extraction method, distillation (AKA purification) process, and the type of oil used to carry the CBD.

The biggest limitation of CBD oil is the fact that it is hydrophobic – meaning that it does not dissolve in water. Instead, it prefers to dissolve in fat – which is why it is often recommended to take food with oil-based CBD products for better results.

When you consider that 60% of the human body is made of water however, it's no surprise that CBD oil is absorbed poorly. In fact, studies suggest that >80% of CBD oil you consume never gets absorbed!

Water soluble CBD is a relatively recent innovation in the CBD industry. Through advanced manufacturing or biochemical processes, CBD particles are formulated to fully dissolve in water. 

This means water soluble CBD is much easier for our bodies to absorb and digest compared to traditional CBD oils.

The most significant benefit of water soluble CBD is the higher absorption rate.

Compared to the <20% absorption rate of CBD oil, water soluble CBD is known to have >90% absorption. That’s about 5x greater bioavailability! This means that water soluble CBD can be highly effective even at much smaller doses.

The enhanced bioavailability of water soluble CBD also means that the effects are experienced much more rapidly.

When ingesting water soluble CBD, users report feeling the onset of effects within a few minutes – with many feeling the full effects within 15 minutes. 

Meanwhile, it may take up to 30-60 minutes to start feeling effects with CBD oil and up to 1-2 hours for CBD edibles.

Water soluble CBD can be mixed into any drink since it will fully dissolve in water! Whereas some people enjoy adding water soluble CBD into their coffee or tea, it can also be taken under the tongue (sublingually) similar to CBD oils.

CBD oil on the other hand cannot be mixed into drinks and is primarily limited to be taken under the tongue!

Water soluble CBD is a recent innovation that allows CBD to break down in water, making it more easily absorbed by our bodies than traditional CBD oil. For that reason, water soluble CBD is more effective, efficient, and faster acting than other consumption methods.